We consolidate all of your internet marketing efforts into one contact point – us – saving you time and money.
If outbound marketing takes your message and goes out to find potential customers, inbound marketing is just the reverse of that strategy – and it’s accomplished with the power of the Internet.
Inbound marketing strategies are based on the foundation that people are looking for your products and services. Nowadays, people look to the Internet to help them find things. With inbound marketing, we will ensure that the right people find you when they’re looking. Once they’ve found you, we realize that most of the time they are not ready to buy from you. Knowing that, we use strategies to turn as much of your website traffic as possible into leads – then we nurture those leads into sales.
How is all this accomplished? We ensure your website design is optimized to attract traffic and works for you to capture leads from that traffic. Once your website has captured leads, we use strategies to nurture those leads into sales. The most important part of all this is analyzing the results to find opportunities for improvement. Since activities on the Internet generate data with every action, there is a ton of data to pour through to find these opportunities. We will find those opportunities for improvement and make changes to get you more traffic and leads, resulting in more sales.
Let us develop a strategy to increase your website traffic! We will develop a strategy that employs several different methods to increase traffic to your website tailored to your business and your goals.
If you already have a website with the pages you need, we will optimize those web pages for search engines. To do this, we’ll conduct keyword research on approximately 30 keywords to find the perfect keywords to focus traffic on your site and get you found. The first step to an effective inbound marketing plan is to optimize your website because it becomes the anchor for all future efforts. Conducting on-page search engine optimization will raise your search engine rank for your site’s keywords and result in increased website traffic.
If you lack the proper content on your website, we will create strategic website content that is focused on your customers, optimized for search engines, and designed to produce results. Our website copywriting service consists of a consultation with you, an analysis of your customer-base, and a keyword analysis. This groundwork allows us to put just the right words on your page to help you get found by just the right people.
Blogging is a highly effective traffic generation tool, and one that you should definitely use. Blogging is one of the most important methods for improving your search engine rank, and we can help you do it properly. We will write blog articles for you that are focused on generating traffic.
Social Media Marketing
Social media has given marketers a whole set of new tools to communicate with customers. Typically, marketing channels were one-way, but social media has changed the rules. Now brands have the ability to truly engage their customers and leads in two-way dialogue. This can be a tricky medium to navigate so let us help you. Social media channels are also an effective method to drive additional traffic to your website.
Let us develop a strategy to increase your lead generation! We will develop a strategy that employs several different methods to increase the number of leads generated from your website tailored to your business and your goals.
Premium content is perfect for generating leads and our premium content creation services will turn your traffic into leads. We will work with you to determine what content your customers are looking for, and develop a compelling eBook or white paper that can be offered on your website and promoted through your blog, social media presence, and email marketing efforts.
Landing Page Design
We will help you offer your premium content with the development of a landing page. You’ll use buttons and links on other areas of your website, blog, email marketing, and social media efforts to promote your premium content and send traffic to your landing page. The landing page will explain the offer and provide a form to collect at least their name and email address in order to receive the offer. Once they fill out the form, they are emailed a link to the content and shown a page that thanks them and provides a link to the content.
Call-To-Action Button Design
Once you have your premium content and landing page created, you’ll need a call-to-action (CTA) button to help you drive traffic to your landing page. CTA buttons should be placed on appropriate areas of your website, appropriate blog posts, your email marketing messages, and your social media outlets. Your CTA button will be the thing that compels your prospects to take advantage of your offer, visit your landing page, and give you their name and email address to receive your premium content.
Let us develop a strategy to increase your sales – either online or through your door! We will develop a strategy that nurtures the leads generated from your website tailored to your business and your goals.
Lead Nurturing Emails
We will create a series of automated email messages that nurture your leads into sales.
Lead nurturing emails are an automated system of educating, qualifying, and nurturing your leads into sales.
A great way to use this system is to develop some premium content, place it behind a landing page that contains a form for prospects to complete in order to receive your offer. When the prospect completes the form, they receive an email with the offer promised to them. They also receive a series of messages over a period of time designed to nurture them into your sales process. This can be a single campaign or multiple campaigns designed with additional offers designed to further qualify your leads.